It’s not enough in our fast paced, modern world to expect that your film will be watched solely on a television or PC. Studies report that 35% of all smartphone users and watching more video on mobile devices than they did last year, and over a third of viewers are watching longer form video content (videos longer than five minutes) on their phones, iPads, or other devices. It’s important to make sure that you create mobile-friendly versions of your video to cater to this growing trend. Here are some tips to make sure your video can be enjoyed by mobile users on the go.
- Use a technology that is supported by mobile phones
Apple doesn’t support flash video on their mobile devices, so there will be a huge percentage of the mobile population that won’t be able to view your video if you create it in flash. Instead, try a newer web-based technology such as HTML5, which is easy to use and is supported by virtually all mobile platforms.
- Use a lower quality file format
Remember that bandwidth and data usage are going to be key factors for users watching mobile video.