It’s not enough in our fast paced, modern world to expect that your film will be watched solely on a television or PC. Studies report that 35% of all smartphone users and watching more video on mobile devices than they did last year, and over a third of viewers are watching longer form video content (videos longer than five minutes) on their phones, iPads, or other devices. It’s important to make sure that you create mobile-friendly versions of your video to cater to this growing trend. Here are some tips to make sure your video can be enjoyed by mobile users on the go.
- Use a technology that is supported by mobile phones
Apple doesn’t support flash video on their mobile devices, so there will be a huge percentage of the mobile population that won’t be able to view your video if you create it in flash. Instead, try a newer web-based technology such as HTML5, which is easy to use and is supported by virtually all mobile platforms.
- Use a lower quality file format
Remember that bandwidth and data usage are going to be key factors for users watching mobile video. You don’t need to have a movie-theatre quality file for people watching your movie on a 7 inch screen. File formats such as the mp4 will give you a very nice quality movie to watch on a phone or tablet, and keep the file size small enough that it won’t kill the bandwidth.
- Clean up that audio
Obviously having good audio is going to be extremely important in any version of your film, but it’s even more important to mobile users. They’re typically either listening with headphones or hearing the audio through the tiny internal speakers in their phone or tablet, and both situations can make poor quality audio even more unforgivable.
- Make sure the subject won’t be cropped out
The viewing experience is different from phone to phone, from phone to tablet and so on. Some people may view your movie as a full screen, some may view it as a pop-up, and some may view it embedded in to a web page. You need to make sure that your video is shot so that it can stand up to any compressing and cropping that may occur across these different platforms. To do this, try keeping the main subject of your film closer to the center of frame. You may feel like you need that super-artsy shot at times, but remember that it’s pointless if the actor’s head is cut off in the final product.
Filmmakers of today have many more things to consider than the traditional movie-theatre format. Movie watchers have many ways to consume video, and filmmakers will have to stay on top of the growing mobile trend to keep up with this ever increasing need.